About Russ Benblatt

So, this is the place where I’m supposed to dazzle you with some fancy buzz-words, and super jargony power statements…but no. What I will tell you, is that I’m marketing pro that’s been there-done that. I started my career in broadcast and small local/regional ad agencies (New York & Atlanta), then made the jump to the “client side” where I started to learn how marketing needed to be integrated with EVERYTHING else a company is involved in – operations, sales, customer service, production, distribution. I’m amazed at how many companies still have their marketing teams siloed from everyone else.

My approach to marketing is simple on the surface, but extremely detailed when you start to dig in.  It starts with always getting to the customers’ WHY. Why should they buy your product or service over your competitor’s? Why do they even want it in the first place? And the questions keep going… This is the essential consumer data that helps build accurate and actionable customer profiles that become one of the foundations of effective marketing strategies.